SM Town building of COEX, Seoul Korea
March 22, 2018
New York Times Square, ‘Crossroads of the World’, Is a landmark of New York that attracts more than 20 million tourists every year. It is expected that this kind of spot will be created in Korea. The COEX and the Trade Center in Gangnam-gu, Seoul, with an area of about 78,400 square meters, was selected as the first free advertising area for outdoor advertising in Korea. Samsung Electronics (Prismview), together with CJ PowerCast and Korea International Trade Association (KITA), installed Korea’s largest ‘smart LED signage’ signboard on the outside wall of COEX SM Town and K-POP Plaza. Let’s take a closer look at the signage installation process that changed the night view of Seoul.
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